Blog
Notes from our work. Published when we have something to say, not on a schedule.
Return rates by category: what 400 shops taught us
We looked at anonymised data from 400 European shops. Fashion returns are high, but not where you think.
Attribution after iOS tracking changes
Platform numbers drifted apart in 2024. Our data-driven model closes the gap without guessing.
Preparing stock for the holiday season
A simple forecasting routine that avoids both stock-outs and January clearance sales.
Dashboard design: fewer charts, better decisions
Why our default sales dashboard has nine tiles and not forty.